If you run a med spa in Florida, you already know the math on the human side: a full-time front-desk coordinator costs $3,500 to $4,500 a month once you count wages, taxes, and benefits (BLS puts Florida receptionist base wages near $2,900 a month; payroll taxes and benefits push it up), and a medical answering service runs $149 to $2,775 a month depending on call volume without booking a single appointment live. An AI receptionist sits in a different bracket entirely. Here is what the pricing actually looks like, what drives it, and how to tell whether the number makes sense for your clinic.

The short answer: a flat monthly retainer with a per-minute structure underneath

Most AI receptionist services for med spas price as a monthly retainer that includes a bundle of call minutes, with overage charged per minute. ProProfile has three tiers. The main Growth plan, built around the 6PM Shield offer, is $697 per month with 1,000 included minutes and $0.45 per minute over that. Weekend Shield ($347/mo, 400 minutes, weekends only) covers Friday 5 PM to Monday 8 AM, and Empire Shield ($1,497/mo, 2,500 minutes) covers multi-location groups. The $2,500 one-time buildout (custom treatment scripts, voice training on your menu, CRM/calendar integration, 14-day deployment) is waived for Founding 10 members with a 3-month minimum commitment.

That structure matters because it answers the question buyers actually ask next: what happens in a busy month. At $0.45 per minute overage, a clinic that uses 1,200 minutes in a month pays $697 plus $90, not a surprise bill.

ProProfile 6PM Shield Growth Plan: $697 per month with 1,000 minutes included and $0.45 per minute overage

The 6PM Shield Growth plan provides 1,000 included minutes with predictable $0.45 per-minute overage.

What drives the price up or down

Four things move the number:

  • Included minutes. Plans with 500 minutes cost less than plans with 1,000 or 2,000. Match the bundle to your real call volume, not your hopes.
  • Voice and language capability. Bilingual English/Spanish with automatic switching, which matters in South Florida, is a premium feature on most platforms.
  • Booking depth. A service that takes a message is cheaper than one that books consultations directly into your calendar with SMS confirmation. The booking is where the revenue is, so this is the wrong place to economize.
  • Onboarding. A proper setup ingests your treatment menu, your per-unit pricing, your hours, and your booking rules. Cheap setups skip this and the AI improvises. You do not want improvisation on neurotoxin pricing.

The comparison that matters: cost per recovered consultation

The honest way to evaluate the price is not "AI vs. receptionist" but "monthly fee vs. consultations recovered." Our internal model, stated with its assumptions: 2 recovered after-hours calls a week converting into consultations at a $295 average net booking value, works out to $2,360 a month, rounded to $2,350, in recovered revenue. That is an internal estimate, not a measured result, and it should be validated against your clinic's real call logs.

Against that, the Growth plan at $697 a month costs less than one recovered filler patient in most clinics. The guarantee is stated as the offer, not a past result: 30 booked consultations in 60 days or month 3 is free.

ProProfile internal estimate: ~$2,350 recovered revenue per month with stated assumptions

Evaluating cost against recovered bookings: two recovered after-hours consultations a week cover coverage costs multiple times over.

Red flags in AI receptionist pricing

  • Per-call pricing with no cap, which punishes you in your busiest months.
  • "Setup fees" that buy you a generic script nobody customized to your treatments.
  • Pricing that locks you into an annual contract before the system is even live. A serious vendor gives you a firm go-live date; ours is 14 days from kickoff.
  • Any vendor that cannot tell you the per-minute overage rate in one sentence.

Frequently asked questions

Is there a free AI receptionist option for med spas?

There are free trials and limited free tiers from generic providers, but none that book consultations into your calendar, handle bilingual callers, or follow Florida recording-consent rules. For a clinic, the free tier is a demo, not a solution.

Does the monthly fee replace my front desk?

No, and it should not be sold that way. The AI covers after-hours, weekends, and overflow, the calls your front desk cannot get to while treating patients. Your coordinator keeps her job; she just stops drowning.

What happens if we go over our minutes?

On the Growth plan, $0.45 per minute. A 200-minute overage month adds $90. There are no surprise multipliers.

Can we try it before paying?

You can call the live demo line any time and talk to the AI yourself before spending anything. The build timeline is 14 days from kickoff to a fully working AI receptionist on your number. There is no free trial period; the guarantee (30 booked consultations in 60 days or month 3 free, on the Growth plan) is the written offer.

STOP LOSING PATIENTS AFTER HOURS

Run the numbers on your own call volume with a free clinic audit. Call the live demo line first: Jessica at +1 (786) 786-9606, a sandbox demo in English, about 4 minutes, mock consultation intake with no real bookings.

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